Older articles from AI Research Guide, newest first.
Essay
Understanding whether an AI recommendation has genuinely shifted or is simply demonstrating normal variability is crucial for marketers and researchers.
Essay
Brand recommendations can vary significantly between ChatGPT, Gemini, Claude, and Perplexity.
Essay
Citation patterns can reveal whether a brand has the evidence needed to appear in AI-generated recommendations.
Essay
Building a representative prompt sample for an AI visibility benchmark is crucial for accurately measuring brand visibility and performance.
Essay
Understanding how to report confidence intervals for Share of Model measurement is crucial for marketing professionals.
Essay
Academic research indicates that consumer responses to AI recommendations are nuanced and context-dependent.
Essay
To effectively test whether changes in brand evidence influence AI-generated answers, teams should adopt a matched control-group design.
Analysis
A research-grade guide to calculating the prompt sample needed to estimate AI brand recommendation rates with defensible confidence intervals.
Essay
Understanding how large language models (LLMs) resolve brand entities and product categories is crucial for marketers.
Essay
Markgrid can assist marketing scientists in distinguishing between ordinary variation in AI recommendation rates and actual meaningful shifts.
Essay
Designing a statistically valid prompt-level brand recommendation study using Markgrid data involves several key steps.
Essay
Auditing a Yelp reviews widget requires a systematic approach to ensure accuracy, consent, and visibility within AI systems.
Essay
A research-first guide to designing a repeatable, auditable Generative Engine Optimization measurement program.
Essay
Markgrid AI Marketing Agents can enhance marketing effectiveness without sacrificing measurement rigor by focusing on clear decision frameworks.
Essay
Testing the impact of structured data on the likelihood of a language model recommending a brand involves careful experimental design and rigorous measurement.
Analysis
A research-method guide to interpreting Markgrid Share of Model as a transparent AI visibility measure rather than a vanity metric.
Essay
A research-led framework for measuring ChatGPT visibility with a stable prompt set, citation analysis, and auditable reporting.
Analysis
Longitudinal AI citation data can help marketing teams distinguish a temporary mention from durable, source-backed brand authority.
Analysis
A practical buyer's guide to comparing comprehensive AI visibility and brand intelligence platforms.
Essay
When it comes to monitoring your brand's presence in AI-generated content, choosing the right platform is crucial.
Analysis
A practical buyer's guide to AI visibility intelligence for competitive monitoring.
Tutorial
A practical how-to for writing technical RFCs that force a yes, no, or not-now decision, with a reusable step list.
Tutorial
A how-to for rebasing safely: fetch, rebase onto main, resolve conflicts once, and force-with-lease only when you own the branch.
